Since 1978 DIESEL represents personality, innovation, creativity: a lifestyle brand that has its roots in denim and always looks to the future.
Diesel is an international and innovative lifestyle company that produces a wide collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has grown in an extraordinary way and as a pioneer of the denim segment has evolved to establish itself in the world of quality casual clothing, becoming a real alternative to the traditional luxury market. Despite its growth, the philosophy of Diesel has remained unchanged over time: Renzo Rosso had imagined a brand that was synonymous with passion, individuality and self-expression. Diesel thrives on change: each season produces no less than 3,000 new items, each the result of a process characterized by enormous creative freedom, a guarantee of constant innovation.