DIADORA HERITAGE was born in 2000 as the first experiment of fusion between sportswear and fashion.
Diadora was founded as an artisan’s laboratory for making mountain boots; in the 60’ there is a shift in production towards the world of sports occurred. Diadora distinguished itself for the high quality and cutting-edge characteristics of its products. In the year 2000, the Diadora Heritage line is born, destined to become a real clothing phenomenon and the first true experimentation of blending sportswear and fashion. Key points of the brand are: creativity, selected materials and constructive systems, innovation and Italian style.