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Up to be is a young Italian brand, launched by Graziano Gianelli and Giovanni Santi, that interprets the outerwear in a comtemporary way and as an absolute protagonist of style and image. Sara Capecchi works on the female wear and Nicola Genovese on the male one through research, a look at the past, the sperimentaion of styles and innovative materials. The Up to be creations valorize a casual and minimalistic style, with a new graphic dimension, details, volumes, contemporaty textures and that express the Italian style. The basic idea is “contamination”. The garments become a mix of jackets placed next to quilts through forms and colors, interactions and exchanges.

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